Fashion retailer H&M Thailand has is implementing a virtual sitting solution

H&M Thailand is partnering with NeXR to give customers a unique shopping experience, utilising their individual body measurements.

From the beginning of 2023, H&M customers in Thailand will be able to create their own digital avatars as  NeXR's body scanner creates a digital twin of the user, while at the same time, the user’s exact body measurements are taken.

In the Avatar Cloud mobile app, the information is saved with the avatar and made available to users. Based on the recorded body measurements, customers receive recommendations as to which garment and what size fits best.

Recommendations

The feature will be made available offline first and will move to online later in the year.

This means that customers can easily scan products in the store itself and use the app to compare the recommended size and save themselves a trip to the crowded fitting rooms.

The 3D scanner technology that enables this scenario has already been tested in the course of NeXR’s partnership with H&M beyond in Berlin and Hamburg, and has been continuously developed and improved upon since.