H&M enters the Metaverse

Fashion retailer H&M is the latest company to experience with the Metaverse

The H&M Innovation Metaverse Design Story collection is now available in H&M Williamsburg and H&M Times Square and HM.com.

The ready-to-wear collection is inspired by the immersive potential of the Metaverse, as well as the tactile beauty of the physical world. Self-expression and an exploration of sustainability is showcased in three formats, with sustainable materials, rental services in select countries, and a digital collection.

"In addition to the endless creative possibilities, it also allows us to propose a more sustainable and inclusive fashion vision that can be accessed by anyone, anywhere in the world," said Ann-Sofie Johansson, creative advisor at H&M.