Bicycle Association adds new retail finance partner

Cycling group The Bicycle Association (BA) has announced a new consumer finance partnership

The partnership with Novuna Consumer Finance gives all BA members, and the more than 1000 UK cycling retailers who are part of its ‘Investors in Cycling’ scheme, access to highly competitive, affordable financing.

News follows an extensive procurement exercise undertaken by the Association seeking to improve consumer finance options for UK cycling retailers. The Bicycle Association is a non-profit organisation so all of the savings from its collectively procured offer are passed directly on to cycling retailers and consumers

Stephen Holt, retail trade manager at The Bicycle Association, said: “We are delighted to have negotiated this highly competitive deal for cycling retailers, with such a trusted and capable organisation.”