Samsung adds software partner

Consumer electronics giant Samsung has announced a new official software partner for global displays

Samsung has revealed that the Sprinklr platform is now available as an integrated app for Samsung SMART Signage and Hospitality Displays.

Leveraging Sprinklr’s platform enables Samsung to deliver content and data from more than 30 social and digital channels directly via their commercial display products. Users can update information in real time and manage 100% remotely with Samsung’s service offerings.

Parrish Chapman, director, enterprise retail sales key  accounts at Samsung Electronics America, said: “Our partnership with Sprinklr helps our retail customers meet this mission by consolidating social media content, promotions and reviews that are updated in real-time while consumers are shopping.”