Lladró unveils new store concept

Porcelain homewares designer and retailer Lladró has debuted a new US store concept to mark its 70th anniversary

Situated in New York, the store uses backdrop screens, and 4D sounds to submerge visitors into another reality.

Customers journey through a series of enveloping spaces that introduce them to all the secrets of the brand. They can even travel virtually from New York to the Lladró workshops in Valencia to visit the master artisans and experience their craft, thanks to state-of-the-art technology.

Concept designer Carmen Baselga said: “All of them seek to establish a dialogue between the visitor and the product in a visual, sound, tactile and olfactory conversation.”