Under Armour testing footwear self-service

Sports brand and retailer Under Armour are beta testing self-service 3D foot scanners

Under Armour is trialling a new self-service version of the Volumental AI-powered foot scanner.

Specifically designed for a shopper-driven in-store experience, customers can take their own foot measurements at the click of a button and receive their best fitting footwear recommendations on their phones, making it easy to select and buy shoes.

Volumental data shows that foot scanning improves the customer experience, with scanned shoppers purchasing at twice the rate of unscanned shoppers and generating 32.5% higher average transaction. The results also show a 25% reduction in returns in-store.

This new product will launch with select retailers globally in 2023 after its successful beta test with Under Armour.