US grocer turns to Scan & Pay

New York grocer Foodcellar Market is the first retailer to fully deploy Instacart’s Scan & Pay technology in stores

Customers will now be able to scan items with their phone as they shop – from middle aisle products like cereal or canned goods, to loose items like weighted produce – and pay for them using their mobile phone.

Scan & Pay connects customers’ online and in-store experiences, linking items bought in-store to customers’ online Instacart account, making it easier to shop their preferred items from Foodcellar.

“At Foodcellar Market, we know that our customers’ time is precious, and we’re dedicated to ensuring that every moment they spend with us is enjoyable and efficient,” said Metin Mangut, co-founder at Foodcellar Market. “Our customers have shared their surprise at how easy it is to use Scan & Pay – there’s no need to download an app or learn complicated technology. We’ve been really pleased with the early adoption and our store associates love how Scan & Pay reduces stress for them too.”