rag & bone fashions online upgrade

Fashion brand rag & bone created a new customer-first online experience designed to accelerate its global direct-to-consumer (DTC) operations

rag & bone has partnered with Astound Commerce to execute its vision for an enhanced customer experience, embarking on a strategic partnership that has become the foundation of the brand’s digital evolution. 

Following a detailed project discovery phase, Astound Commerce completed a brand, web analytics and SEO analysis and customer experience audit - determining that an ecommerce replatform and redesign were the best approaches for the brand’s business in achieving its digital transformation goals and vision.

Astound Commerce leveraged its proprietary accelerator, Launch360: Storefront, to reduce cost and speed time to market for rag & bone, upgrading their legacy Salesforce Commerce Cloud implementation to a fast, modern reference architecture.  Core to the experience enhancement, it integrated Page Designer modules, which enable the brand to offer customers personalisation, more-robust merchandising, and compelling storytelling - all capable of being activated without the need for development team involvement to improve speed-to-value.

Melanie Masterson, VP, ecommerce at rag & bone, said: “Our goal is to create a seamless customer experience by building a strong omnichannel foundation through a new OMS and bring those capabilities to life through a new website replatform and redesign.”