Maybelline introduces its first avatar

The new Falsies Surreal Extensions Mascara from Maybelline is launching with the cosmetic giant’s first-ever avatar May

May is featured alongside Maybelline global ambassador Gigi Hadid in an upcoming campaign that merges the real and the virtual worlds.

“We’re thrilled to grow our Falsies portfolio with the help of our first avatar, who brings to life the product's surreal lash extension look and next-gen technology in a fun and unexpected way," said Shivani Shah, SVP of global brand experience at Maybelline New York.