Data: Millennials prefer online shopping
New data from direct-to-consumer company ESW confirms that Millennial consumers prefer shopping online
In its most recent Global Voices Survey, more than 27% of Millennial shoppers say they will spend significantly more online and less in-store this year across categories including health & beauty, luxury, apparel & footwear, and consumer electronics.
The study also revealed that nearly 73% of Millennial shoppers plan to spend the same or more online in 2023, which will make this cohort the leader in global ecommerce spending this year.
Patrick Bousquet-Chavanne, CEO ESW Americas, said: “Millennials’ spending power has grown to $2.5 Trillion, and they are not yet even in their prime earning years. They are spending more online than in-store across several categories, and these results indicate that brands must continue to evolve, improve, and optimise their ecommerce to attract and retain this increasingly powerful demographic.”
