Chupa Chups maker goes digital
Confectionary maker Perfetti Van Melle – home of brands such as Mentos, Chupa Chups, Fruit-tella, Smint and Airheads – has selected a digital transformation platform
Perfetti has selected the o9 Digital Brain platform to transform its supply chain planning capabilities and accelerate its digital transformation journey.
The joint partnership will equip Perfetti Van Melle with integrated business planning and supply chain planning capabilities, and Material Requirements Planning, Deployment Planning, and Multi-Echelon Inventory Optimisation.
“We have an ambitious goal at Perfetti Van Melle to digitise our supply chain planning capabilities. By doing so, we can turn data into meaningful insights to make more data-driven decisions across the value chain while continuing to create value for our consumers through innovative and gratifying high-quality products," said Vincent Vloemans, CIO of Perfetti Van Melle. "We strive to be the world's most innovative confectionery company."
