Canada Goose names first CDO

Lifestyle clothing brand Canada Goose has named Matt Blonder as its first-ever Chief Digital Officer

Blonder will be responsible for the strategy, implementation and adoption of all consumer-facing digital platforms and will drive the brand’s digital innovation.

He joins Canada Goose with over 20 years of experience in omnichannel, direct-to-consumer and digital marketing, most recently serving as president of global ecommerce at Wolverine Worldwide, where he oversaw the digital and ecommerce strategy across its portfolio of brands.