Pacsun turns to TikTok
By Retail Technology | Wednesday May 31 2023 | UPDATED 01.06.23
US fashion retailer Pacsun in tandem with its Pac Community of micro-influencers, store associates and customers is to host weekly TikTok live selling streams
They will share their favourite styles and moments in real time, giving customers a behind-the-scenes look at the latest drops and must-haves, while also providing exclusive access to seasonal events and moments across the US.
Pacsun's TikTok live selling will stream each week from Pacsun's own Fashion Island and Downtown LA stores, as well as surprise locations planned throughout the Summer.
