Kroger adds smart screens

US supermarket Kroger will add 500 smart screens to stores across the US

The move follows a successful three-year pilot that had a goal of improving in-store consumer experiences with dynamic, interactive media and digital merchandising.

Through a digital media and merchandising experience, Kroger customers can make better-informed decisions based on their own preferences, diets, health needs, budgets and lifestyles. This technology from Cooler Screens enhances the customer experience, while offering more insights, measurement, and activation.

“We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store,” said Cara Pratt, SVP at Kroger Precision Marketing. “Cooler Screens shares and further enables this vision by bringing the best of digital experiences directly into our retail stores while integrating with our 84.51° data science platform to create an engaging and valuable experience for our customers, associates, and brands.”