Crocs adds virtual experience

Footwear brand Crocs has partnered with 3D ecommerce company Obsess to create the Crocs Jibbitz Experience

The Jibbitz Experience has five virtual sections designed based on the brand’s Jibbitz charm categories. It also features a claw machine game that lets shoppers collect virtual Jibbitz charms to win a physical one and the ability to customise a pair of Crocs and buy a physical version of the finished shoes.

It is accessible on mobile and desktop web browsers.