Vans World hits milestone

The virtual experience of cult fashion retailer Vans has surpassed 100 million visits on immersive platform Roblox

In Vans World, users design every aspect of their avatar and skateboard, shred their favorite virtual skate spots and compete against each other in interactive challenges.

Visitors have logged more than 8 million hours in Vans World and have been able to earn and wear free digital items and accessories for their avatars like Vans Umbrella, White-Black Classic Patch Trucker Hat, and Black Realm Backpack.

Vans World has kept the Roblox community engaged with fresh content throughout its nearly two years of existence, driven by community feedback and brand collaborations with Gucci, The North Face, Timbaland, and Stranger Things, among other seasonal updates.