Lavazza debuts on ecommerce platform

Italian coffee brand Lavazza has launched a new store on an ecommerce platform BigCommerce to support sales in the Netherlands and Belgium

Lavazza’s new site, developed by BigCommerce premier partner rb2, uses a composable commerce architecture and best-in-breed technology integrations to deliver an optimal customer experience for both B2C and B2B buyers.

“Our collaboration with rb2 and BigCommerce has really enabled us to expand the features and functionality of our ecommerce site,” said Jay-Jay Slikker, ecommerce manager for Lavazza Netherlands and Belgium. “By leveraging a composable approach, we were able to build a powerful, flexible site that can easily be adjusted no matter what happens in the future.”