John Lewis goes virtual for rentals

Iconic department store John Lewis has introduced try-on technology to its fashion rental website

The John Lewis Fashion Rental website, which lets customers rent dresses for a selected amount of time, has teamed with Anthropics Technology to enable customers to see how the dress looks on them online before they rent with the “Try it On” feature.

Customers upload a headshot and sizing information to try the outfit on virtually, from the comfort of their own home.