Wolves scores new branding partner

Premier League football club Wolves has added a new branding partner who will create a limited edition, digitally-connected jersey to commemorate the team’s relationship with US soccer

The untold story of Wolves’ impact in introducing football to a wide audience in the US will be brought to life in a new documentary from Wolves Studios – 1967: When LA Wolves Conquered the USA.

As branding partners, Avery Dennison has created a limited edition, digitally-connected jersey to commemorate the Wolves team’s remarkable relationship with US soccer. Fans will be able to scan the official smart embellishments on their jersey to reveal a unique Wolves experience. The jerseys will debut at premiere events in Los Angeles, California and Wolverhampton, England to launch the documentary produced by Wolves, celebrating the club’s history.

Russell Jones, general manager, marketing & commercial growth at Wolverhampton Wanderers, said: “Identity is at the heart of the fan experience, and this collaboration adds yet another level to an already rich history for Wolves. We are pleased to be working with Avery Dennison to bring a glorious journey that ended with one of the greatest finals ever seen on American soil to life again, and we have the opportunity to offer our supporters a lasting memento through this exclusive shirt.”