Elemis gets AI makeover

British skincare brand Elemis is launching a new skin diagnostic experience

The Elemis AI Skin Experience created with Perfect Corp will provide customers with a detailed skin assessment, and match shoppers with the best skincare product regimen for their unique needs.

It will be a mobile-only experience launching on elemis.com in the UK and US and will provide the consumer with an overall skin score and identifies the users’ top skin concerns.

Based on the results of the in-depth skin analysis, the customer is then matched with a targeted skincare product regimen to address core concerns. The Elemis customer can also access further product education and recommendations for concerns such as wrinkles, firmness, redness, dark spots, oil & pores and texture.

“It was important for ELEMIS to enable a truly personalised experience for our consumers. We offer the perfect must-have regimen based on the skin analysis, but if a consumer has a particular concern, such as pores or redness, they can tap their concern to get a truly targeted regimen. The consumer is in control of the skincare regimen recommended to them.” said Stevie Journey from Elemis.