Walmart cosmetics go virtual

Walmart is to offer its customers a virtual try-on experience for beauty products via itsiOS app

Created with Perfect Corp, the experience will allow Walmart customers to virtually try-on makeup products across the blush, lip colour, eye shadow, and bronzer categories and discover their perfect shade.

As AI/AR technologies become more integral to deliver personalised and sustainable shopping experiences to customers in 2023, the virtual try-on experience is set to enhance the Walmart shopping journey, empowering customers to try-on multiple makeup shades in seconds through a hyper-realistic AR view.

“As a destination for beauty, we’re committed to identifying new and emerging opportunities to inspire our customers and create more personalised, seamless, customer centric shopping experiences,” said Creighton Kiper, VP of Beauty at Walmart US.