Klarna overhauls AI app

Global payments network Klarna has unveiled 13 new products for its app

Shopping lens, the flagship new feature, allows shoppers to take a picture of things and styles in their surroundings, instantly find out where to buy them and get the best deal in the Klarna app, using the search and compare tool.

Klarna uses AI to translate the image into a search term, so consumers can turn whatever catches their eye into a shoppable item.

The company is also taking new tech to the high street with a feature that gives smart spenders instant access to detailed product information when in-store by scanning the item’s barcode for customer reviews, to see whether there could be different colours or variants available online, or if they can find it for a cheaper price.

Sebastian Siemiatkowski, CEO and Co-founder of Klarna, said: “Just like the internet gave everyone access to information, AI gives everyone access to intelligence, context and personalisation. At Klarna we’re using this to bridge the gap between the physical and digital world, connecting how humans get inspired with how computers search. I’m super proud that Klarna is leading this revolution in retail.”