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Athleta debuts PowerMove

By Retail Technology | Monday February 19 2024

Activewear Gap brand Athleta has launched a new collection that debuts its new innovative PowerMove fabric

PowerMove boasts an interlock construction that provides a sleek sensation with optimal coverage, supportive stretch, and weight. It is constructed using a fine 50-gauge double knit machine to create an ultra-light, breathable and quick-drying fabric without sacrificing coverage and durability.

The new 8-piece Train collection is the result of more than three years of rigorous, comprehensive wear tests with a range of women including elite professional athletes and everyday consumers.

 

 

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