Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Revlon partners with mobile game

By Retail Technology | Tuesday February 20 2024

Beauty brand Revlon is bringing its lipstick shades to mobile game Redecor

Redecor lets players dive into a world of creativity as they craft virtual spaces, learn new design styles and engage with the community by voting and giving feedback on their favourite designs. 

Available now, Revlon's lipstick shades will be part of the game in a variety of exciting space design challenges.

Martine Williamson, CMO for Revlon, said: "To celebrate the launch of our new collection of Super Lustrous lipsticks, we wanted to collaborate with a like-minded brand in the virtual space. This is the first time we are collaborating with a mobile game, and Redecor is perfect for our foray into this digital world given the crossover of design and beauty lovers who enjoy the game.”

Related items

Maybelline gets game

By Retail Technology | Retail Technology

Louis Vuitton shows good game

By Retail Technology | Retail Technology

Dixons Carphone gets into the gaming zone

By Retail Technology | Retail Technology

Retail meets gaming

By Retail Technology | Retail Technology

GAME readies online for biggest trading year

By Retail Technology | Retail Technology

New online safety rules protect children online

By Retail Technology | Retail Technology

Gambling industry bets on mobile

By Retail Technology | Retail Technology