L’Oreal lays down Lore

Iconic beauty brand L’Oreal is is adding a new level to its shopping experience with AI digital assistant Lore

The digital assistant has been designed to disrupt customer service through AI bot functionality.

At the core of the solution is eva, the conversational AI platform developed by NTT DATA to create and manage virtual assistants with generative AI. eva also integrates the power of the latest Open AI innovations to deliver a solution that can understand written and spoken conversations with remarkable fluency.

Francisca Unda, key account manager at L'Oréal, said: “This is an opportunity to better connect with our customers, making them feel truly supported and humanising the service, with empathy and containment."