Jimmy’s Iced Coffee brews eco upgrade

Refreshment brand Jimmy’s Iced Coffee has announced the successful completion of trials for utilising zero tree packaging cartons, now seamlessly integrated into their entire e-commerce product line

Refreshment brand Jimmy’s Iced Coffee has announced the successful completion of trials for utilising zero tree packaging cartons, now seamlessly integrated into their entire e-commerce product line

Zero tree packaging is an innovative solution sourced from crop waste, a concept championed by Raw Packaging. By repurposing agricultural by-products that would otherwise go to waste, this packaging helps mitigate deforestation and significantly reduces carbon emissions associated with traditional packaging production. The shift to zero tree packaging aligns perfectly with Jimmy’s Iced Coffee’s mission to promote sustainable consumption while supporting environmentally responsible practices.

Ben Nethersole, Jimmy’s head of operations, said: “By switching to packaging made from crop waste, we are helping to change the mindset of where materials are sourced from, a critical step in conserving our planet's vital ecosystems. Furthermore, this environmentally conscious approach significantly lowers carbon emissions, playing an integral role in combating climate change.