Dr Martens boosts green credentials

Iconic British footwear brand Dr Martens has launched its new Genix Nappa collection made from reclaimed leather

To create the Genix Nappa material, Dr. Martens worked with Gen Phoenix to leverage the company's groundbreaking technology, which breaks waste leather down to the fibre level and then uses the power of recycled water to rebuild it into a premium and durable recycled material.

The Gen Phoenix's process is powered by 100% renewable electricity and the brand recycles 95% of water in production – and enables circular material production with the scale necessary to make a true impact.

Tuze Mekik Arguedas Schwank, global head of sustainability at Dr. Martens, said: “The sustainability challenges of today are complex, and circular business models are one of them. At DM's, we have been taking steps forward in our journey towards circularity, and Genix Nappa is a great example of one of them. It demonstrates that waste is a valuable resource and shows how we can think differently about our products into the future.”