Asics debuts circular economy shoe
Japanese sportswear brand Asics has announced the Nimbus Mirai, a performance running shoe designed to be remade at the end of its life
Designed with recycling in mind, the running shoe is launching with a new returns program, encouraging runners to give back the shoes at the end of their use to support the circular journey.
It represents another important step in the Asics mission to achieve net-zero carbon emissions as a business by 2050.
Fumitaka Kamifukumoto, project leader on the shoe, said: "It has remained our focus not to compromise the product's performance at all, so that runners can wear the shoe as they would any other from Asics – protected and supported as they replenish their body and mind. We ask runners to take an extra step with this shoe, however, and bring it back to us once they have finished with it. That way, we can continue our mission towards creating a Sound Earth for future generations."
