Pringles pops up in virtual world

Crisp brand Pringles has launched a digital virtual world called Pringles Poptopia

Poptopia invites users to embark on a journey through a series of themed islands, each offering unique interactions.

From the football-themed Pringoooals to the sorting challenge of Stack & Sort, there's something for every Pringles consumer.

Poptopia – created with Dentsu Creative and Merkle – also represents a new partnership with Adobe, elevating the user experience with innovation and personalisation.

Leveraging Adobe's technology, Dentsu can collect valuable first-party data, empowering Pringles to craft personalised experiences enriched with insights gleaned from user interactions, using creativity to drive loyalty and give the Pringles consumer a reason to spend time with the brand.