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Estée Lauder teams with Microsoft for AI

By Retail Technology | Friday May 3 2024 | UPDATED 02.05.24

Beauty brand Estée Lauder Companies (ELC) is expanding its global strategic relationship with Microsoft to create an AI Innovation Lab

Leveraging cutting-edge generative AI capabilities in Microsoft’s Azure OpenAI Service, the companies will work together to develop solutions that further empower ELC’s more than 20 prestige beauty brands as they create closer consumer connections and increase speed to market with local relevancy.

This expanded global strategic relationship will further support and build impactful generative AI use cases across several areas of ELC’s business.

“At ELC, technology is always in support of our enduring strengths of high-quality products and high-touch consumer experiences,” said Jane Lauder,  chief data officer, The Estée Lauder Companies. “With Microsoft’s generative AI tools and extensive expertise, we are able to leverage ELC’s tremendous data to create more personalised consumer experiences and faster insights to action resulting in increased speed to market and stronger local relevancy. We look forward to continuing our close and collaborative partnership with Microsoft.”

 

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