Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

DKNY latest to arrive on Roblox

By Retail Technology | Tuesday May 7 2024 | UPDATED 06.05.24

Fashion icon DKNY is the latest brand to join the immersive virtual universe of Roblox

The brand has teamed up with in-game retailer Dubit to introduce its new ‘Heart of New York’ collection on the platform.

The partnership means the collection will be available for purchase within select Dubit retail locations across Roblox and will reach an estimated 20 million players across multiple Roblox games.

“We’re honoured to take DKNY into Roblox, creating an exclusive range for their Heart of New York launch,” said Andrew Douthwaite, CCO at Dubit. “This initiative underscores the potential of virtual merchandise as a genuine and engaging way for brands to resonate with the digitally native audience."

 

 

 

Related items

Givenchy Beauty gets Pride makeover

By Retail Technology | Retail Technology

Ikea launches virtual game

By Retail Technology | Retail Technology

Hugo Boss latest name to join Roblox

By Retail Technology | Retail Technology

Adidas brings iconic stripes to Roblox

By Retail Technology | Retail Technology

Mango enters the metaverse

By Retail Technology | Retail Technology

amika enters the metaverse

By Retail Technology | Retail Technology

Maybelline enters Roblox

By Retail Technology | Retail Technology

Vans World hits milestone

By Retail Technology | Retail Technology

NYX launches new collection on metaverse

By Retail Technology | Retail Technology

DKNY offers voice-activated samples

By Retail Technology | Retail Technology