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Karl Lagerfeld turns to AI for SEO

By Retail Technology | Friday June 21 2024 | UPDATED 20.06.24

Fashion brand Karl Lagerfeld has seen a rise in traffic and add-to-cart rates using AI

It has utilised artificial intelligence (AI) capabilities in partnership with Akeneo to see a 5% increase in organic SEO traffic on its product pages and a 16% increase in add-to-cart rates,

Karl Lagerfeld had already been successfully leveraging Akeneo’s PIM solution to ensure it had accurate and consistent product catalogues across its shopper-facing touchpoints.  In 2024, it began using Akeneo’s native generative AI (GenAI) functions to support content creation, enhance its SEO performance and transcribe languages for product description pages across its international markets.

Yoko Fujimoto-Sital, senior manager ecommerce trading at Karl Lagerfeld, said: “We are Karl Lagerfeld.  We represent the designer, so our tone of voice is very important to our branding.  AI can struggle to fully interpret the brand’s tone of voice and it is crucial not to lose that, so we still need our human brand custodians to fine tune our product copy.”

 

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