Victoria Beckham spices up video commerce

Fashion brand Victoria Beckham has partnered with Bambuser to create a seamless shopping experience through video commerce, starting with the brand’s newly launched denim collection.

The new denim collection will be showcased through high-quality video, available on Victoria Beckham’s website and social media channels.

The initiative marks a new step for Victoria Beckham as it looks to experiment with fresh digital strategies to stay ahead in the competitive fashion industry.

Pushing fashion boundaries

“We're excited to introduce video commerce for the launch of our denim collection and push the boundaries of how fashion can be presented and experienced,” said Kate Hurrell, head of commerce at Victoria Beckham Ltd.

"By integrating our social channels with our e-commerce platform, we're providing our customers with an immersive and convenient shopping experience."