Kroger expands RFID use
Grocery and pharmacy chain Kroger is building a better associate and customer experience through RFID inventory automation technology
Kroger is collaborating with Avery Dennison to make item-level digital identification possible, enabling more frequent and more accurate inventory information to maximise freshness, reduce waste and improve the associate experience.
“Kroger’s customers and associates are at the heart of everything we do,” said Jordan Poff, vice president of retail operations at Kroger. “Our work with Avery Dennison will improve inventory visibility, which means products will be on the shelves when our customers want them, while enabling our associates to spend more time with our customers.”
This strategic collaboration will begin in the bakery department, implementing RFID-embedded labels on each item, providing significant time savings and valuable data to automate inventory management and freshness optimisation. It is a foundational step in delivering a more seamless customer and associate experience across all fresh categories long term.
