Benuta gets personal

Online rug retailer Benuta has deployed a new ecommerce search and product discovery platform to personalise and enhance online shopping experiences

Benuta will also use Constructor’s AI Shopping Assistant, a conversational product discovery tool, to help shoppers better find rugs and home accessories.

With more than 20,000 items for all spaces and aesthetics, it’s critical for Benuta to make it easy for shoppers to find the right things for them. With its previous product discovery platform, a search for “living room rugs,” for example, would reveal living room rugs… but not ones that were meaningful to the individual shopper.

“Our customers are all unique, and their interior spaces reflect their styles and lives,” said Andreas Fischer, head of ecommerce technologies, Benuta. “With Constructor’s personalisation features, we can help shoppers quickly and enjoyably discover their dream rugs. We’re excited to leverage advanced search options that guide our customers intuitively to the products that best suit their preferences — making their shopping experience both seamless and inspiring.”