Coop Norway upgrades retail media

Norwegian grocer Coop Norway will roll out a next-gen retail media solution

As part of the first phase, 128 digital screens will be deployed by ZetaDisplay into 32 of Coop’s Obs hypermarkets across Norway. 

Strategically positioned in high-traffic areas, the screens will serve as dynamic touchpoints for brand messaging and real-time promotions. A curated group of partners has been invited to collaborate on the development and testing of the initial launch. 

Christian Skaarud, head of media at Coop Norway, said:  “After a thorough review of multiple providers, ZetaDisplay clearly stood out by offering the most comprehensive and innovative solution. Their proven expertise and leadership in digital signage and Retail Media give us full confidence as we move forward with implementation that we believe will set a new industry benchmark.”