Summit Clothing scales digital marketing

Menswear brand Summit Clothing is partnering with an ecommerce agency to help scale its digital marketing activity and accelerate business growth

Manchester-based PushON is delivering a focused paid media strategy, with campaigns running across Google and YouTube, aimed at expanding the brand’s online reach and improving return on ad spend.

PushON’s performance marketing team is now managing all pay-per-click (PPC) activity. The goal is to generate more incremental revenue, boost brand visibility, and support Summit’s ambitious plans for national and international expansion, including a move into wholesale.

Ben Eddington, founder of Summit Clothing, said: “We’ve spent the last few years building a loyal customer base and refining our product - now it’s time to scale. PushON’s strategic approach to performance marketing gives us confidence that we’re making the right moves to grow the brand in a sustainable way.”