Stitch Fix visualises GenAI

Styling service Stitch Fix has announced the launch of Stitch Fix Vision, a style visualisation tool powered by GenAI

Now in beta, Vision offers an innovative and convenient approach to style discovery, providing clients with personalised imagery of their likeness in a wide array of shoppable outfit recommendations based on their own style profile and the latest fashion trends.

Matt Baer, CEO, Stitch Fix, said: "We have billions of data points on our clients’ fit and style preferences, and we are using these insights, as well as the latest in GenAI technology, our assortment of leading brands and the expertise of our Stylists, to deliver ultra-personalisation at scale and bring to life new ways for clients to discover the styles they will love."