Walmart gets fresh with RFID

Walmart has announced plans to advance the use of radio-frequency identification (RFID) technology in fresh categories previously not possible

Looking to help develop a solution to a longstanding industry challenge of using RFID technology in high-moisture, cold environments, like meat cases, Walmart teamed with Avery Dennison to create and test a first-of-its-kind sensor technology that brings RFID-enabled labels to the meat department.

By using Avery Dennison’s RFID solutions in meat, along with bakery and the deli department, Walmart associates can track inventory faster and more accurately—making sure products stay stocked and ready when customers want them.

With digital use-by dates right at their fingertips, associates can also rotate products more efficiently and make smarter markdown decisions, helping cut down on unsold food.

“We believe technology should make things easier for both our associates and our customers,” said Christyn Keef, VP of front end transformation for Walmart US. “By cutting down on manual work, we’re giving our associates more time to focus on what really matters—helping our customers.”