Target all in on ChatGPT

Customers will soon be able to discover and shop with Target right inside ChatGPT

It’s part of an effort to reimagine AI-powered shopping as a curated, conversational experience by the US retailer.

Launching next week in beta, Target will offer a complete shopping experience through its app in ChatGPT, with the ability to purchase multiple items in a single transaction, shop fresh food products, and select drive up, pick up or shipping fulfilment options.

Shoppers will also soon be able to request personalised recommendations, browse and build baskets from across Target's full assortment, and purchase seamlessly through their Target account.

"At Target, everything starts with the guest, and that means meeting them wherever they are, including emerging spaces like ChatGPT, where millions of consumers visit," said Prat Vemana, executive vice president and chief information and product officer, Target.  "We're proud to be one of the first retailers bringing shopping into this new channel, partnering with OpenAI to make discovery through the Target app in ChatGPT as easy and joyful as browsing our aisles. Our goal is simple: make every interaction feel as natural, helpful and inspiring as chatting with a friend."