Topshop to present shoppable catwalk

Fashion brand Topshop is uniting with marketing agency THG Studios to create the first AI-driven shippable catwalk

The production will take place on 26 February 2026 at the THG Studios in Manchester and be certified by the WRCA (World Record Certification Agency).

The event aspires to set a new global benchmark for fashion experiences with this “Runway to the Future” designed as an interactive experience, inviting its audience to become co-creators of the show itself.

Attendees will witness the future of fulfilment, engage with AI-generated models, and experience a new era of retail where every look is instantly shoppable.

Moses Rashid, global marketing director, Topshop & Topman, said: “Topshop has always stood at the forefront of British fashion, and we’re proud to be part of this groundbreaking moment in our industry. The World’s First AI-Driven Immersive, Shoppable Catwalk is more than a runway, it’s a reimagining of fashion’s future, where creativity meets technology and culture. We’re excited to be part of a movement that’s redefining how fashion is experienced, shared and shopped, and to be leading this new era from the heart of Manchester.”