Sally Army joins Roblox
The Salvation Army has introduced the world's first digital thrift store on Roblox
Designed to engage Gen Z and Gen Alpha where they already shop, play, and express themselves, the experience invites players to explore thrift-inspired digital finds for their in-game avatars.
"Thrift Score" reimagines a The Salvation Army Thrift Store as a fully explorable and shoppable digital environment, introducing the brand and its thrift offering to an audience that might have never visited a thrift store in the real world.
"Thrifting has always been about more than price—it's about creativity, individuality and purpose," said Lt. Colonel Mark Nelson, from The Salvation Army. "By bringing our thrift store into Roblox, we're introducing a new generation to the spirit of thrifting at Salvation Army in a way that feels natural to how they explore, play, and express themselves today."
