WKD appoints social media partner

Alcohol brand WKD has appointed a new social media agency

Coolr has been appointed to lead WKD’s next phase of brand growth in the UK & Ireland, with a remit to engage their target audience and embed the brand more deeply into the cultural moments that matter to the next generation of drinkers.

It will drive renewed relevance through social campaigns and always-on content designed to spark conversation and engagement.

Alastair Unite, Senior Brand Manager at WKD, said: “We’re excited to partner with Coolr as we look to reimagine how WKD connects with our consumers. As part of our wider shift towards a more social-first marketing strategy, we’ve been impressed by Coolr’s ability to translate cultural insight into standout creative, and look forward to working together to recruit the next generation of WKD fans.”