Superdry in SEO partnership

Fashion brand Superdry & Co has appointed Verde Digital as its new SEO agency following its recent rebrand

The partnership comes after the brand’s transition to Superdry & Co. in late 2025, marking a new phase for the business as it advances its product offering and digital presence.

It will deliver technical SEO, on-page optimisation and emerging search support, including GEO and AI search strategies.

The brief focuses on expanding the retailer’s visibility across non-branded search terms, enabling the brand to capture demand from shoppers searching for product categories and styles rather than solely branded queries.

Rachel Davies, Senior Performance Marketing Manager at Superdry & Co., said: “As we continue to develop the Superdry & Co. brand, it’s important that our digital presence reflects the breadth of our product offering and style direction. Verde Digital demonstrated a strong understanding of the fashion search landscape and the role SEO can play in supporting both brand discovery and long-term growth. We’re looking forward to working together to strengthen our organic visibility globally.”