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Heron Foods flying with CX upgrade

By Retail Technology | Friday April 24 2026 | UPDATED 24.04.26

Value supermarket chain Heron Foods has enhanced CX with a new communications platform

 

Heron Foods, has improved customer experience (CX), streamlined operations and enhanced colleague safety with an in-store communication platform from x-hoppers, the smart AI-enabled solution from Wildix.
 
The unified communications solution now connects area and regional managers with frontline store teams via the mobile app, creating a direct line to Heron Foods’ colleagues on the shop floor.  This ensures the right messages reach the right teams at the right times to drive operational efficiencies and enhanced productivity.  It also embeds intelligence directly into staff members’ daily workflows, improving speed of service for shoppers, while smart notifications create greater consistency and compliance.
 
The unified communications solution integrates seamlessly with Heron Foods’ existing systems, including StaffSafe, an always-on security solution offering real-time, two-way verbal and visual connectivity to prevent, control and remedy in-store incidents.  Able to access the StaffSafe helpline via the headsets, each team member can feel more confident, connected and safer when walking the shop floor on every shift.
 
“The headsets extend functionality beyond our previous solution, improving team collaboration, enhancing CX with prompt service and increasing colleagues’ sense of safety,” said Jon Newson, head of IT at Heron Foods.

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