Lixto system is deployed to protect German electronics retailerÂ’s brand

Lixto system is deployed to protect German electronics retailer’s brand

Hama, a German consumer electronics and accessories specialist, is enhancing its online market intelligence capabilities with the Lixto Price Intelligence Suite. The move is designed to help improve the protection of the Hama brand against fraudulent resellers in online channels.

The Lixto Price Intelligence Suite uses automated web data analysis and web data extraction technology on predefined websites to seek out pricing and other details of Hama products sold in online channels. Hama then checks these results against its own product lists and is able to respond to anyone not adhering to Hama selling guidelines.

Dynamically highlighting brand threats

As the Lixto solution combines integrated business intelligence with pre-configured analysis and reports, the provider said Hama can make informed decisions based on accurate and up-to-date market information.

“The range, quality of our products, along with a sound marketing strategy and strong brand recognition, are essential for us to stay ahead in the dynamic and competitive world of consumer electronics,” commented Anto Buhlmeier, sales manager and head of e-business at Hama.

“We have been using Lixto’s web analysis and data extraction since 2009 and now we have extended it with the new Lixto Price Intelligence Suite, which gives us even greater functionality. By keeping a very close watch on the market, we can respond quickly to events ensuring online customers are getting a genuine, quality Hama product from an authorised reseller they can trust.”