Oasis converts with social proof messaging

Thursday January 1 1970

Fashion retailer Oasis has seen its conversion rate rise 4.57% since using social proof messaging

The real-time messages from Taggstar use data from the behaviour of previous shoppers to show customers if a product is trending or is selling fast.

By giving shoppers extra information to evaluate and shortlist their fashion choices, they’re helped to make the right product choice.

Liam Price, digital director at Oasis said: “The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.”

Audience volumes

Oasis now shows purchases, add-to-basket, and audience volumes.

It was also the first retailer to try out Taggstar’s latest messages, known as ‘Since Last Visit’ (SLV) which inform customers how many times an item have been viewed, added-to-bag or bought since they last visited a product page.

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