De Beers adds sparkle to in-store experience

Thursday January 1 1970

Luxury jewellers De Beers is adding new mobile point of service software to improve its in-store experience

Each of its 33 stores, located in 15 countries, are equipped with the proprietary De Beers Iris technology that allows customers to see the unique characteristics of their diamond through the eyes of an expert.

With Oracle Mobile Point of Service (POS), De Beers will further improve the in-store experience by empowering associates to engage customers throughout their purchase journey.

Francois Delage, chief executive officer, De Beers Jewelers said: “Selecting Oracle’s mobile technology will enable our brand ambassadors to ensure a seamless in store experience from the discovery phase to purchase, in the optimal setting.”

Customer interaction

In collaboration with Oracle Retail Consulting Services, De Beers Jewellers will implement Oracle Retail Xstore Point of Service and Oracle Retail Xstore Office Cloud Service. With the offerings, associates will be able to interact with customers in a truly personalized way.

Oracle Retail Xstore Office Cloud Service can centralise all back-office elements of store operations, eliminating the need for additional data centre investment.

This cloud service enables faster implementation timelines and creates a more responsive business model attuned to shifts in consumer preferences.

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