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Articles tagged #ACXIOM

Found 2 matching articles.

#Carrefour

Carrefour makes its marketing more effective

Published 18.07.14 by Retail Technology
The advertising arm of the Carrefour group has consolidated data from disparate sources to focus its ad investment
#Connectivity

Making that connection

Published 10.05.17 by Retail Technology
Connectivity is essential to the modern retail environment but how do you maximise it? Steve Martin, VP and MD of consulting and analytics Europe at Acxiom, addresses the vital area