| Log in | Subscribe

Articles tagged #ATTRIBUTION

Found 1 matching articles.

Embracing marketing mix modelling in the era of cookies deprecation

Published 11.04.24 by Elisa Pogliano, Hen’s Milk Principal Consultant

As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.

Tweets by RetailTechUK

By continuing to use this website, you agree to the use of cookies. You can change this and find out more by following this link.

Terms of website use Privacy Policy Cookie Policy

Web design Croydon

We use cookies

We use cookies and other tracking technologies to improve your browsing experience on our website, to show you personalized content and targeted ads, to analyze our website traffic, and to understand where our visitors are coming from. By browsing our website, you consent to our use of cookies and other tracking technologies. You can read our cookie policy here.

MANAGE PREFERENCES

I AGREE

Your cookie preferences

Please indicate which cookies you are happy to accept. If you don't allow us to set 1st party cookies you will be prompted again on each page which relies on cookies to function. Settings will apply to your web browser on this device. You can change your preferences at any time. You can read our cookie policy here.

Third party cookies used to serve you more suitable content

First party cookies set by us that allow you to log into and register with this website.
If you opt out of this option the site will not function fully and you may not be able access some areas.

Close window